Countdown clocks and phrases such as ‘hurry now’ are used to to panic shoppers into buying On Monday night I saw that the Boohoo fashion website was having a fantastic sale – “20% off everything”. But I had to act pronto: “Hurry ends 11pm!” it shouted at me, or more accurately, the millions of 16- to 24-year-olds it targets. A countdown clock on screen warned that the sale would be over in just 54 minutes and 59 seconds. “Hurry ends soon!” messages were plastered over the screen. Blimey, I thought, I better get my skates on and buy now. I’m glad I didn’t. The next morning I opened the Boohoo site again. It did not matter that the sale had ended as promised at 11pm, as it had started again. Once again I was told to hurry – because the exact same 20%-off-everything deal was going to end at midday. It was 9.06am and the website had reset the clock, telling me to “Hurry!” as I only had 2h 53m 14s left.
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